Technology and administration: the impact of the gdpl on leaders and organizations


  • Luiz Fernando D'Agostin Vaz
  • Bruno Henrique Rodrigues de Oliveira
  • Hellen Sabrina de Oliveira
  • Patricia Helena Batista Naideg
  • Adriano Carlos Moraes Rosa



administration, impact, GDPL, leadership, technology


The business world is evolving more and more. From globalization, the systems of production, financial transactions, and mass displacements of people turn regional organizations into powers that operate all over the world. The advancement of technology causes a real cyclone (in this research, understood as the main problem), creating what can be understood as "digital disruption", thus generating a justified "state of paranoia", since organizations and sectors also collapse in unprecedented numbers. Thus, the active leader in a traditional corporation should be worried. Technology aligned with management, added to the relevant concepts of the General Data Protection Law or GDPL are presented as potential alternatives for improving the structure, after all, taking responsibility for the care of information in digital media is consolidated as a strategic action. In order to understand these changes and deepen these necessary concepts, the exploratory, applied, bibliographic and documentary methods were used, effective techniques that provided learning and understanding of the topics addressed. As already aligned and conclusive results, it was possible to perceive that leaders and organizations must adapt and follow the conditions that the market demands, and that it is not possible to remain stagnant in the face of this global evolution that directly relates technology, administration and leadership.


BARROS, S. To Whom Does the General Data Protection Law (GDPL) Apply? In.:, 2019. Available: <>. Accessed on: 04/10/2023.

BCG. The Boston Consulting Group, 2015. Industry 4.0: the future of productivity and growth in manufacturing industries. Available at: <>. Accessed on: 04/10/2023.

BRASIL, P. R. Civil House. Assistant Manager for Legal Affairs, 2018. Law No. 13.709, of August 14, 2018. Available at: <>. Accessed on: 04/10/2023.

BRASIL, G. BR. Ministry of Citizenship, 2018. General Personal Data Protection Law (GDPL). Available at: < >. Accessed on: 04/10/2023.

CENTER FOR SOCIAL STUDIES, Associated Laboratory of the University of Coimbra. Dictionary of Crises and Alternatives. Coimbra (PT): Edições Almedina, S.A, 2012.

CERVO, A. L.; BERVIAN, P. A.; DA SILVA, R. Scientific Methodology. 6th. ed. São Paulo (SP): Pearson Prentice Hall, 2007.

CHIAVENATO, I. Introduction to General Management Theory: a comprehensive view of modern organizational administration, 10th ed. São Paulo: Atlas, 2020.

DRUCKER, P. F.; Translated by Carlos A. Malferrari. Practice of Business Administration. 3rd reprint of the 1st ed. 1981. São Paulo: Pioneira Thompson Learning, 2003.

FERREIRA, A. B. H. Aurélio Dictionary of the Portuguese Language. 5th Ed. Curitiba (PR): Editora Positivo, 2010. Available at: <ósito.aurelio>. Accessed on: 04/10/2023.

GIL, A. How to Create Research Projects. 7th Ed. São Paulo (SP): Atlas. 2022.

GRIFFIN, W. G. Introduction to Administration. 1. Ed. São Paulo: Ática, 2007.

HARRARI, Y. N.; Translated by Paulo Geiger. 21 lessons for the 21st century — 1st Ed. São Paulo: Companhia das Letras, 2018.

KANE, G. C. [et al.]; Translated by Cristina Yamagami. Technology Is Not Everything: Understand Why People Are The Real Key To The Digital Transformation Of Your Business. 1st. ed. Portuguese. São Paulo: Benvirá, 2020.

LEITE, L. V; LAMBOY, C.K; ANDRADE, M. H. L. A. Implementation Manual of the General Data Protection Law. São Paulo, SP: Via Ética, 2019.

MARCONI, M.; LAKATOS, E. Fundamentals of Scientific Methodology. 8th. Ed. São Paulo (SP): Atlas, 2017.

PINHEIRO, P. P. Protection of Personal Data: comments on Law no. 13,709/2018 (GDPL). São Paulo (SP): Saraiva Educação, 2018.

SOTO, E. Organizational Behavior: the impact of emotions. São Paulo: Pioneer Thomson Learning, 2002.

SCHWAB, K. The Fourth Industrial Revolution. São Paulo (SP): Edipro. 2016.

STJ. Superior Court of Justice, 2022. A Milestone in the Regulation of Personal Data in Brazil. Available at: <>. Accessed on: 02/13/2023.

TEIXEIRA, I. Leadership Positioned at Gdpl. Jusbrasil, 2020. Available at: <>. Accessed on: 04/10/2023.

TILIBRA EXPRESS. Essay. What Is Sensitive Data and How Can It Harm Your Offline Life? 2019. Available at: <>. Accessed on 03/13/2023.

TRIGUEIRO, F. M. C.; MARQUES, N. DE A. Administration Theories. Federal University of Santa Catarina. Department of Management Sciences. Florianópolis (SC): UFSC Editora, 2009.

TRISCAL.COM. GDPL General Personal Data Protection Law. 2022. Available at: <> . Accessed on: 10/13/2023.




How to Cite

Vaz, L. F. D., de Oliveira, B. H. R., de Oliveira, H. S., Naideg, P. H. B., & Rosa, A. C. M. (2023). Technology and administration: the impact of the gdpl on leaders and organizations. International Journal of Scientific Management and Tourism, 9(7), 4110–4126.